Our Story

A Hooley (an old Celtic term meaning “a lively party”) makes big and small moments something to cherish. My love of all things food, design, and Ireland are woven into Hooley Market. The inspiration was born out of the joy of celebrating life’s big and small moments, something GG (my great grandmother) taught me how to do. Whether you find your new favorite snack obsession, treat a special someone to a gift box, or attend one of our intimate events, we truly hope you have a happy little shopping moment here at Hooley.

Erin signature
• GOOD FOOD •
• GOOD HERITAGE •
• GOOD NEIGHBOURS •

An Ode To GG

My great grandma (GG) was many things: a baker who playfully slapped your cheeks with bread dough, a homemaker who served humble casseroles on colorful china, and a seamstress who crafted our school play costumes. I would be remiss to leave out her love of pranks and scary masks! But most of all, GG was strong, fierce, and Irish — loud and proud about our shared heritage. GG may have worn a silk nighty and bright pink lipstick, but you’d often find her smoking cigars with her grandsons and dancing ‘til dawn. She made every day feel like a Hooley, and we’re all better for it. So, we’re continuing the tradition here at Hooley Market. Cheers to making every day feel like a celebration. Let’s Hooley!

Come join the Hooley!

Events, tastings, & first dibs on launches.